Cansu Kipirdi Coskun

Senior Product Designer

Throughout the design process, I focus on tackling core problems by aligning solutions with user insights and business goals. I enjoy working on projects where I can use data analysis to uncover root causes, design intuitive user flows, and collaborate closely with stakeholders to ensure the solutions are practical and effective. Currently I am implementing and testing AI tools to adapt the human-centered design process, leveraging them to enhance our design team's capabilities in projects.

Work Experience

TrueNode GmbH

2020 - PresentBerlin, Germany

Senior Product Designer / Team Lead

Collaborating closely with clients and teams starting from presale till the final delivery. Using human-centered methodology to bridge users and business needs/goals and defined the design process in the Agile team to provide seamless and timely delivery
Supervising the design process confidently from the start to finish by focusing on users, journey mapping, storytelling, benchmarking, mood boards, competitor & market analysis, use cases, themes, key features, UX flow constructions, wireframes, prototypes, and usability tests
Operating as lead designer, supported company growth from 3 to 12+ people by setting up a team culture, hired and lead 6+ junior designers
Worked on 10+ projects as lead designer or UX consultant, helped teams to define the right methods for the design process, operated closely with growth teams, product owners, agile coaches, product strategists, customer experience teams, marketing department, and developers
Capable to run workshops with clients
Acting as a guide to get the team's focus on users. Worked closely with growth teams to analyze customer data and propose concepts from a UX perspective
Creating various individual design assets, components, style guides, and mockups. Maintained design systems. Implemented, validated, and iterated low-fidelity and high-fidelity wireframes

Freelance

2019 - 2020Berlin, Germany

Product Designer

Supervised multiple projects to set up a design process
Conducted user interviews and collected user feedback to see needs and pain points, created concepts
Defined & designed use cases, themes, features, wireframes, and interactive prototypes for UX/UI/VUI design
Set the design language and created various individual design assets such as components in the design library to provide maintenance

Humanitec GmbH

2018 - 2019Berlin, Germany

UX Designer

Helped creation and maintenance of the design library
Analysed user research data
Worked on UX writing tasks on a draft of UX writing guidelines and on the definition of how to communicate with users empathetically. Used persona maps, empathy maps, journey maps, and storytelling methods to define empathic communication
Designed low and high-fidelity wireframes and interactive prototypes
Worked closely with developers, user researchers, and product owners

OktoPeople Design Agency

2017 - 2017Istanbul, Turkey

Junior Service & UX Designer

Focused on user research & interviews
Created benchmarking boards, competitor analysis, persona, empathy, and customer journey maps
Developed multiple concepts for different clients and client pitch decks
Designed information architecture for responsive web, defined UX flows, and low/high fidelity wireframes via Sketch. Developed clickable, interactive prototypes via Invision

Studies

Master's DegreeIntegrated Design

2017 - 2019Germany

Anhalt University of Applied Sciences

Bachelor's DegreeIndustrial Product Design

2011 - 2017Turkey

Istanbul Technical University

Technical skills

Product Design ToolsFigma, AI tools, Adobe Creative Cloud

Industry KnowledgeB2B & B2C Platforms, Digital Health, Finance, E-commerce, Biotechnology, Enterprise Saas

Designer ExperienceInteraction Design, User Research, Workshops, Concept Creation, Storytelling, Wireframing, Prototyping, Responsive Web, Design Systems, Design Goals & KPI's Definition, Accessible Design, Documentation, Client Facing, Mentoring, Hiring, Task Prioritisation

Product ManagementStakeholder Management, Client Facing, Roadmaps, Proposals, Feature Prioritasion, User Stories. Tools: Miro, Slack, Jira, Confluence, Notion, Hotjar